The consumer market shifts fast – often without warning.
In an era where seasons flip, shelves fill with the wrong stock, and customer loyalty lasts seconds, it’s no longer enough to keep up. You need to stay ahead.
Manufacturers and suppliers face a supply chain that is as complex as it is vulnerable. Forecasting errors, delivery delays, competing sales channels, and margin pressure mean that every wrong decision can result in lost sales, excess stock – or empty shelves.
As competition intensifies and margins shrink, experience and gut feeling are no longer enough. You need to know what is happening – and what is about to happen – across the entire value chain.
Pandemics, climate change, conflict, and trade disruptions have exposed how fragile global supply chains really are. At the same time, getting a full overview – from production to end customer – has become more difficult than ever.
RetailTrx empowers businesses to identify and monitor value drivers and loss risks across the supply chain – in real time – while placing them in the context of actual developments in both the market and the logistics chain.
We also track critical external factors that may impact the assumptions behind your business plans and budgets – and analyse what those changes could mean for your strategy.
RetailTrx doesn’t just show you what’s happening with your products in real time – we show you why it is happening.
With this insight, you can make better decisions – faster and with greater confidence.
We make the value- and supply chains of tomorrow transparent. Seamlessly. Securely. Efficiently.
When timing and facts matter – and insight makes the difference – RetailTrx is the solution.
100 %
Transparency
Complete visibility across every stage of the value and supply chains
24/7
Continuous Monitoring
Sanntidsanalyse av kritiske interne og eksterne påvirkningsfaktorer
60 %
Efficiency
Average efficiency improvement among our clients
90 %
Decision Support
Share of decisions made with data-driven insights
RetailTrx reveals the intelligent value and supply chains of the future – seamlessly, securely, and efficiently. Our solutions deliver full transparency across every link in the value and supply chain, with continuous, round-the-clock monitoring of critical influencing factors.
Our clients experience significant efficiency gains, and the majority of their decisions are now supported by data-driven insights. This marks a paradigm shift in how modern supply chains are managed and optimized.
RetailTrx is Erlaco’s groundbreaking digital service platform, purpose-built for the consumer goods sector. It seamlessly aggregates and consolidates data from multiple external and internal sources in real time—providing a unified view across the entire value and supply chain.
The solution delivers advanced data services to suppliers, manufacturers, distributors, and retailers of consumer products. By doing so, RetailTrx enables end-to-end sales and inventory optimization—driving improved margins and lowering operational costs.
RetailTrx collects and consolidates daily or weekly point-of-sale and inventory data from retail and distribution networks. In addition, it integrates production and delivery schedules from suppliers and manufacturers, along with logistics partner data—offering real-time insights across all operational layers.
Gathers point-of-sale, inventory, purchasing, and delivery data from retailers, chains, and distributors—as well as production and delivery schedules from suppliers and logistics partners.
All data is validated and consolidated to ensure accuracy and reliability before further processing.
Advanced AI-powered analytics detect patterns, trends, and potential risks or opportunities in real time.
Insights are delivered directly to the customer’s IT systems and/or made available through dashboards, scorecards, and analytics tools for streamlined decision support.
By consolidating data from across all sources, RetailTrx provides users with an exceptional foundation for making smarter, better-informed decisions. The system continuously monitors internal and external variables that may impact supply chain assumptions and conditions—identifying key factors that can influence both production and sales, in real time and in the near future.
RetailTrx identifies top-performing retail locations, enabling more efficient visit planning. The system tracks sales impact after in-store promotional visits, monitors executed activities, sets and follows up on individual performance targets, and calculates ROI for all promotional initiatives.
With continuous monitoring of sales and inventory levels by SKU, store, and channel, companies can feed real-time data directly into existing planning, procurement, and production systems—enhancing forecasting precision and operational efficiency.
Users working within the same system also gain access to historical data on sales performance, events, and advertising and campaign history.
The platform will also flag external events that may impact demand or product availability.
Financial benefits include visibility into unsold inventory volumes across sales channels and locations, measurement of marketing and investment effectiveness, and immediate insight into how pricing and margin adjustments affect consumer sales.
RetailTrx empowers businesses to manage these processes more effectively through data-driven decision support—reducing the risk of poor decisions and maximizing return on time and resources invested across the entire value chain.
RetailTrx leverages advanced AI to anticipate market changes— giving businesses a unique opportunity to adapt quickly and effectively.
Market Analysis
Ongoing monitoring of market trends and competitor activity.
Predictive Modeling
AI algorithms forecast sales, demand, and potential risks with high precision.
Risk Management
Identification of potential supply chain disruptions and currency risks.
In today’s volatile market, it’s critical to have tools that provide real-time insight and decision support to help navigate uncertainty. RetailTrx delivers exactly that—a comprehensive solution designed to help companies in the consumer goods sector maximize sales, optimize inventory, and improve margins across the entire value chain.
Want to learn how RetailTrx can make a real difference for your business?
Let’s talk!
RetailTrx offers reports and decision-support formats developed in close collaboration with our users. These provide manufacturers and suppliers with a concrete foundation for identifying and capturing low-hanging fruit—such as optimizing product mix and margins, boosting productivity across retail channels, and reducing losses from unsold goods.
This guide outlines how RetailTrx can be deployed effectively—without upfront investment or lengthy implementation processes—to quickly deliver improved sales performance and positive bottom-line impact.
Our goal is to equip both decision-makers and operational teams with the tools they need to create measurable value
from week one.
Gain real-time visibility across the entire value chain. RetailTrx supports strategic decision-making and enhances execution by providing insights across channels and markets.
Improved budget control and more accurate forecasting. RetailTrx delivers the numbers you need to make smarter decisions and set clearer financial priorities.
Optimize campaigns and product availability based on actual demand. RetailTrx shows you what sells, where—and why.
Measure impact, adjust efforts, and boost marketing ROI. RetailTrx provides ongoing insights into how your activities are driving sales.
See what works in-store. RetailTrx reveals sales performance by planogram, store, and product—helping you make the most of your shelf space.
Forecast needs and reduce overproduction. With better insight into demand and seasonal trends, RetailTrx supports more precise production planning.
Buy the right products at the right time. RetailTrx delivers early signals on needs, trends, and stockouts—so you can act before the market does.
Integrate, visualize, and distribute data without complexity. RetailTrx fits seamlessly into your existing IT environment and requires minimal maintenance.
Ready-to-use dashboards and flexible reports. RetailTrx gives analysts a powerful tool to extract insights faster—and share them more effectively.
Erlaco AS is a Norwegian technology company that develops and delivers IT solutions and data services for the consumer goods sector, the pharmaceutical sector, and the public and private healthcare sectors – both in Norway and internationally.
Although we are a small company, we have extensive expertise and long-standing experience in facilitating and sharing data between actors in complex value and supply chains.
We serve some of the largest and most demanding players in our sectors, and our strength lies in the ability to implement, integrate, and scale rapidly and efficiently.
For our clients, this means we can set up complete solutions and start delivering services often within just a few weeks of signing a contract. For larger national and international projects, we can draw on a global network of expertise and resources – whenever and wherever needed.
The company is part of a global network of independent companies and professionals – specialists and problem-solvers with international experience in business management, IT, sales, marketing, finance, manufacturing, logistics, and supply chains. All our contributors – regardless of role – are highly skilled in their field and inspire quality and development every day.
RetailTrx is our purpose-built SaaS platform for the consumer goods and pharmaceutical sectors, designed to support the entire value and supply chain – from raw material suppliers to end customers.
MediTrx is built on the same platform as RetailTrx but includes several unique features for the public and private healthcare sectors.
It integrates value and supply chain data with healthcare-specific sources (diagnoses, prescriptions, treatment plans, etc.) and monitoring data from geopolitical and demographic sources both nationally and internationally.
This complete overview provides decision-makers in supply security, contingency planning, and operational healthcare functions with continuously updated real-time analytics and decision support.
It also gives policymakers and public agencies access to a single, unified source of facts, enabling consistent communication with the public and the media.
Since launching the STARS solution in the mid-1990s – a precursor to both MediTrx and RetailTrx – we have built deep insight and experience in international value and supply chains.
We have worked with both global brand leaders and local producers, as well as major international chains and small family-owned stores.
At the time, we were among the pioneers in digital data sharing and collaboration (CPFR) between suppliers and retailers in Europe.
In recent years, we have invested significantly in AI-based technology platforms to meet the new challenges facing suppliers and retailers.
Today, we are at the forefront of developing and deploying next-generation technology (AI) that helps our clients navigate an increasingly unpredictable future.
RetailTrx enables the identification of profitability drivers in the value chain, optimizes sales channels, and maintains a dynamic balance throughout the supply chain.
We deliver insights into the value chains of the future – seamlessly, securely, and efficiently.
