Advantages for Executive Management


Gain real-time visibility across the entire value chain. RetailTrx supports strategic decision-making and enhances execution by providing insights across channels and markets.



  • Better foundation for strategic investments and expansion
  • Deeper understanding of what truly drives growth and profitability
  • Improved transparency and control – increased board and shareholder trust
  • Enhanced group-wide risk management through early supply chain alerts
  • Faster response to market changes and unforeseen events
  • Compare performance across regions, channels, and product categories
  • Monitor End User Sales (EUS) performance by product
  • Analyze performance and balance across sales channels and markets
  • Measure ROI on channel and market investments
  • Track channel-related commitments and exposure
  • Monitor delivery capacity during production or logistics challenges
  • Assess the impact of competitors’ marketing and pricing on EUS
  • Measure how media coverage and press attention affect end-user sales


*EUS = End User Sales